This project was centered around the creation of an anti drinking and driving campaign, aiming to communicate the same message/design under multiple different mediums.
Sketching
With this project, I wanted to focus on delivering the same message in a variety of ways. I settled on the creation of 2 main concepts with vastly different tones. Then, I would adapt each design for 3 different mediums.
Digital Iterations
Each design received a number of digital iterations, experimenting with text and imagery. Each design was made first in a square format before being altered.
Finalized Concepts
After refining the digital iterations, I was left with 2 finalized designs I could alter to fit into other mediums.
Other Mediums
Each design was then altered to be suitable for different mediums, focusing on the difference between user dwell time.
Mock-Ups
Finally, after each design was completed, I created mock-ups to showcase each design in their intended placements.
