This project was centered around the rebranding of an existing museum to improve design skills and understanding of brand identity through the creation of a logo and multiple branding assets.
Research
I selected the Museum of Graffiti located in Miami, Florida because I felt it was lacking a strong sense of identity. Additionally, I’ve always found the art of graffiti to be fascinating. I began by researching the museum to determine its core values: the preservation, celebration, and encouragement of graffiti’s history and future.
Moodboards
I created 3 moodboards to reference while creating my identity. I wanted to cover various different visual aspects of graffiti.
Initial Sketches
I created several different iterations of a potential logo for the museum, focusing on the idea of replicating graffiti’s signature style through the brand’s logo.
Digital Iteration/Final Design
I eventually settled on a single design, as well as an abbreviated version of it to be used interchangeably. After I decided, I translated the sketches from paper to the computer.
Color Experimentation
I worked heavily with different potential color schemes for the museum while trying to capture the boldness of graffiti through the logo’s colors.
Final Logo
I eventually settled on pink, black, and yellow. Every color is interchangeable, and every combination retains the high level of contrast I was going for.
Further Branding Assets
The next step was to take the brand identity even further through the creation of multiple external branding assets. I chose to create a bus advertisement, a brochure, a website homepage, and physical merchandise.
Final Identity
