This project was centered around creating a magazine publication with a consistent and unique visual identity spanning multiple spreads and other pages. I decided to create a magazine that focuses on giving LGBTQ+ artists a stage for their work to be highlighted, titled PLATFORM. I then gathered interviews with queer artists and other stories to feature in my publication.
Wordmark Sketches
I began by experimenting with several typefaces and altering the letterforms to create a wordmark. I searched for typefaces that were bold and carried a unique visual identity with them.
Finalized Wordmark
I decided on a typeface called R41 Popera due to its unique use of line weight and reverse contrast. Additionally, the letterforms flow uniquely and help to give the entire word mark a distinct feel.
Finalized Visual System
Using my finalized word mark as an inspiration, I experimented with the content I had gathered and worked to create a full visual system that I could use to create even more pages in my publication. I wanted to keep the same bold feeling my word mark had, so I used a number of bold, free-flowing typefaces.
Spread Experimentation
Having finalized my visual system, I used it to create 4 different spreads containing the text from the interviews and stories I had gathered for this project. This GIF file contains the various different layouts I experimented with.
Finalized Spreads
The finalized spreads utilizing the visual system are pictured below.
Table of Contents/Cover Experimentation
To complete the publication, the magazine needed a table of contents and a cover that followed the visual system. I used these pages as an opportunity to get very experimental with how far I could push the visual design of the magazine.
Finalized Table of Contents/Cover
The final designs for the Table of Contents and Cover are pictured below.
